Pseudonymisation of movement profiles
for numerous shops and shopping centres
It can often be difficult to find your way efficiently in large shops, shopping centres and public buildings. By tracking user movements, insights can be gained into how buildings are used and the findability of particular locations. This makes it possible to improve routing. Does a user find his destination immediately, does he look first and then go to the information desk, or does he ask the information desk straight away?
Which locations can be found quickly and which cannot? To more easily navigate through buildings and shopping centres, visitors need to have a unique yet anonymous user profile which can be traced as they move throughout the space. The MAC address of smartphones can be used to this end. With assistance from Viacryp’s real-time service, this personal data is immediately replaced by a pseudonym in order to protect the privacy of visitors.