Pseudonymisation – applications and projects
The protection of personal data is an important factor in the Big Data era: profiling of customers and citizens play an important role in daily life. For example, insurers can detect fraud by sharing personal information with relevant parties. However, in order to ensure privacy, this information is filtered so that only relevant personal information is exchanged.
Based on practical examples, our projects show how important the protection of personal data is and how Viacryp ensures that they are guaranteed in accordance with the terms of the General Data Protection Regulation (GDPR).
Pseudonymisation in an advanced analytics platform
We integrated our pseudonymisation services with an advanced analytics platform for a large telecommunications provider.
Combatting fraud by filtering data
We provide a service to a large financial services provider which allows for the proportional exchange of data between parties.
Pseudonymisation of movement profiles
We deliver real-time service to shopping centres and public buildings in which the MAC address of smartphones is directly replaced by a pseudonym.
Pseudonymisation service for traffic research
We deliver a pseudonymisation service for traffic research for a large Dutch municipality. Data from multiple sources is pseudonymised for the analysing party.
Social research using de-identified data
We link and pseudonymise personal data for various public bodies involved in collective research in the social services sector.
Pseudonymisation of number plates
A large Dutch municipality makes use of our pseudonymisation service when they carry out analyses of environmental zones, thereby safeguarding the privacy of the drivers.
