Interview: How does the pseudonymisation and depseudonymisation of personal data help the Municipality of Zaanstad with data analysis?
More and more organisations are facing the challenge of performing data analyses of personal data within the framework of the General Data Protection Regulation (AVG). And more and more organisations are opting to pseudonymise personal data. We asked Tom Pots, programme manager for data-driven working at the Municipality of Zaanstad, about his challenges in this area. What has he experienced thus far when it comes to the pseudonymisation of data, and what has this yielded in concrete terms?